Advantage Healthcare Consulting (AHC) is a company that helps Medicare and Medicaid facilities with completing cost reports. My task was to create a 3-step email nurture campaign.

Email one focused on awareness. We wanted to get AHC’s name out in front of people and position them as a thought leader in the industry by highlighting an article where AHC was quoted.

The second email begins to inform the reader a little more about AHC. It talks about why going with a third-party for cost reporting is to a facilities advantage.

In the third email, we transition to a harder sell. Ultimately, this email helped to entice readers to visit the website and book a consultation.